In a recent Fast Casual article, Taylor Bennet, VP of Franchise Sales Development at FOCUS Brands, wrote about the potential of college campuses when it comes to fast casual concepts. Understanding the significance of college markets is to the benefit of fast casual brands looking to grow. Colleges offer a densely populated area of consumers who place high priority on food, a testing ground for innovative concepts, and an opportunity to form lifelong brand advocates. The opportunity exists to introduce new technology to a consumer base accustomed to it and tap into trends across the demographic all the while strengthening fast casual systems as a whole.
Read the full article here.